Madison Planning Group
A complete branding upgrade took this New York firm from a site with generic financial services content to one that includes strong, unique content and branding. The founder and president, Gary Schwartz, has a very unique story to tell—he started out as a butcher in the Bronx, lost his business due to substance abuse, and rose from the ashes. By openly sharing his story, the content helps drives his connections with his clients, and the theme, “What’s your story?” worked perfectly for the site. Our team developed the strategy, wrote the copy, selected the imagery, and then worked with a trusted design firm to ensure the final site fulfilled our vision.