Blog
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CaroleAnne Hardy spotlighted in SSG’s Best Practices series
- December 15, 2017
- Posted by: The Advisors Voice
- Category: News & Events
No CommentsDo You Know How To Make Your Marketing Stand Out? How do you attract new clients: Do you rely on referrals? Invite people to workshops? Alone, these tried-and-true strategies are not enough. According to CaroleAnne Hardy, founder of marketing firm The Advisors Voice and a speaker during the 2017 SSG Conference, a strong digital presence
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CaroleAnne Hardy discusses what the latest FINRA guidance means for advisors in Insurance News Net’s Advisor News
- May 31, 2017
- Posted by: Brian O'Connell
- Category: News & Events
From Advisors News, May 31, 2017. FINRA recently unveiled tough new directives for broker-dealers on their social media practices, with special attention on text messages and use of company materials on private advisor accounts. The entire notice is well worth reading, especially if you’re a financial services professional who uses social media, texts with clients,
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CaroleAnne Hardy discusses “marketing with purpose and personality” at the 2017 SSG Conference
- April 27, 2017
- Posted by: The Advisors Voice
- Category: News & Events
CaroleAnne Hardy spoke at the Shareholders Service Group (SSG) Conference for Independent Registered Investment Advisors in San Diego on April 26, 2017. CaroleAnne presented a session on the importance of marketing “with purpose and personality” and how the use of original, dynamic online content can help advisors attract and retain clients. Lauren Klein of Klein
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Are you listening?
- April 7, 2017
- Posted by: CaroleAnne Hardy
- Category: Latest
A few years ago, after more than two decades together, my husband and I went through a separation. I’m happy to report that after about a year apart, we found ourselves back together—and happier than we’d been in ages. Needless to say, it was quite a learning experience. As with most separations, it’s a complicated
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The Path to Becoming a Ghostwriter, Interview with CaroleAnne Hardy
- March 23, 2017
- Posted by: The Advisors Voice
- Category: News & Events
From The Work at Home Woman, March 23, 2015. Tell us a little bit about your ghostwriting journey. My path to becoming a ghostwriter was anything but typical. In college, I trained as an actress, learning how to interpret and become a character, and as a writer, learning how to tell a character’s story in
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The Power of Balance
- March 5, 2017
- Posted by: CaroleAnne Hardy
- Category: Latest
Ah, balance. It’s so much easier than it sounds. It takes the mental and physical strength to be 100% in the moment, and the awareness and flexibility to simultaneously plan for what’s coming next. If you can achieve it—in business and in life—the results can be stunning. I’ve been practicing some form of dance or
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The Art of Chickening Out
- February 9, 2017
- Posted by: CaroleAnne Hardy
- Category: Latest
I was on a call with a prospect last week, and near the end of a very productive 30-minute conversation about how I could help her complete her CEO’s top initiative on time, she said, “I have to tell you, I started on this project with someone else a month ago, and two weeks into
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CaroleAnne Hardy shares financial advisor marketing practices at XP Securities’ Expert Latin America Conference
- January 30, 2017
- Posted by: The Advisors Voice
- Category: News & Events
CaroleAnne Hardy was a featured speaker at XP Securities’ first Expert Latin America Conference in Miami, Florida. Speaking to attendees from Brazil, CaroleAnne shared how US advisors are tackling some of today’s biggest digital marketing challenges—including breaking through the ‘noise’ of the internet to attract and retain advisory clients. Following the session, The Advisors Voice
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“Are You a Social Media Expert?” A Rant on Excellence
- January 11, 2017
- Posted by: CaroleAnne Hardy
- Category: Latest
“Are you a social media expert?” That’s not me asking. It was the subject of a message in my inbox this morning. I’m a lot of things in my life. A social media consultant. A writer. An actor. A cellist. A cook. We all have a long list of things at which we excel. But
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Marketing ROI: Prove It! (or Lie About It!)
- December 15, 2016
- Posted by: CaroleAnne Hardy
- Category: Latest
I admit it: I’m a skeptic when it comes to proving marketing ROI using “hard data.” Maybe it’s because I’ve read How to Lie with Statistics one too many times, or perhaps it’s because I’ve spent too many valuable hours in corporate meetings being presented with Powerpoint slides that were intended to “prove” a campaign
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